Читать книгу What Business Should I Start? - Rhonda Abrams - Страница 9

Most business books and experts assert that there’s just one kind of person who can be a successful entrepreneur. To be an entrepreneur, they’ll tell you, you have to be:

a risk taker

extroverted

a natural salesperson

a leader of others

willing to work ’round the clock

a visionary

It’s a great list, but it’s just not true.

Look around: You may know someone who’s self-employed, making lots of money, yet hates risk so much he won’t climb a ladder, or is painfully shy, or sleeps ’til noon.

Clearly, that person violates at least one of the supposedly necessary requirements to be a successful entrepreneur, yet he’s doing well. Why? Because he’s found a type of business that suits him, that’s a good fit for his personality and work habits.

Can you, too, be a successful entrepreneur even if you don’t fit the “normal” criteria? Absolutely!

The key is finding the right business for you—particularly the right kind of business for your “entrepreneurial type,” or E-Type.™