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Keep in mind that terms used for making sales (whether salesperson, agent, broker, representative) are often used interchangeably.

Sales agent: A person who represents one or more companies selling products or services, often directly to consumers. Representative examples are insurance agents and stock brokers.

Broker or agent: Generally, a broker acts as a “go-between,” connecting a buyer and seller. They are particularly used in situations where the customer—whether a consumer or business—has a hard time distinguishing between options or has difficulty locating appropriate products. Like most salespeople, brokers are typically paid on commission. In some cases, the commission is paid by the seller (typically the case in real estate), or wrapped into the price of the product (as might be done in mortgage brokering or advertising sales). But a flat fee or commission may also be paid by a buyer, especially when looking for discounted or difficult-to-find items (such as auto brokers) or receiving advice as well as a product (mutual funds/retirement investments).

Manufacturer’s representative: How does a company that produces a product—let’s say industrial floor cleaning machines—sell their product to potential customers? Sure, they may have sales agents on staff and exhibit at trade shows, but even so, they’re likely to contract with independent consultants to go out and sell their machines to small and medium-size businesses. It’s very cost-effective for manufacturers to use independent sales reps. In fact, the trend is for more-and-more outsourcing of sales positions, meaning more opportunities for self-employment.

Artist representative or sports agent: Creative or talented people and groups need sales-oriented individuals to generate business for them. Whether you represent sculptors, singers, or sports stars, there’s a world of people out there who need representation.

What Business Should I Start?

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