Читать книгу Business Plan In A Day - Rhonda Abrams - Страница 15

The Company Description provides the basic details about your business. While your Executive Summary creates a compelling case for why your business will succeed, the Company Description fills in the necessary specifics.

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Missing Info?

If you’re just starting your business, don’t worry if you lack some of the information necessary to complete each part of this step. For example, if you haven’t yet legally incorporated, indicate your intention to do so and in which state or province.

While much of this information seems—and is—mundane, providing these facts is the foundation of the picture you paint of your company. Completing this section should not be particularly time consuming or cumbersome; the goal is to quickly provide background information about your company’s structure, ownership, and developments to date.

This section also provides a glimpse of what’s going on in your industry. Offering an overview of your industry is especially important if it is going through significant changes or facing economic difficulties. You’ll need to show you understand the challenges your business, as part of that industry, faces. Of course, if your industry is healthy and growing, you’ll want to point out those positive trends.