Читать книгу Business Plan In A Day - Rhonda Abrams - Страница 24

STEP 1: Executive Summary

STEP 2: Company Description

STEP 3: Target Market

STEP 4: The Competition

STEP 5: Marketing and Sales Plan

STEP 6: Operations

STEP 7: Management Structure

STEP 8: Future Development

STEP 9: Financials

Accomplishments

In this step you’ll:

  Specify the geographic location and reach of your target market area

  Describe the demographic characteristics of your customers

  Explain customer motivations and needs

  Determine the size of your market

  Evaluate market trends

  Pulling it all together: Target Market

Time-Saving Tools

You’ll complete this section more quickly if you have any of the following handy:

 Maps of your target market area if you have a brick-and-mortar business

 Customer surveys

 Market research reports

 Industry research indicating market trends

 Books, magazines, and other media geared toward your target market

 Census data showing customer demographics