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In the introductory section of your company description, include the basic details you’d put on any business application or form.

To begin, provide all the names associated with your company. In many cases, the name of your company or corporation is not the same as the name(s) you use when doing business with the public. You may actually have a number of different names associated with your business, including:

 Your own name

 If incorporated, the corporation name

 A DBA—or “doing business as”—also known as a “fictitious business name”

 Brand name(s)

 The name of your website

 Subsidiary companies

For instance, a restaurant called “Carla’s Trattoria” might be legally owned by a corporation named C & J Food Enterprises. “Carla’s Trattoria” is the DBA of the company, and both names should be listed in the business plan. If the restaurant’s owners also bottle and sell spaghetti sauce, the name of the brand of their bottled foods (“Carla’s Special Sauces”) should also be listed.

List the location of your company’s main place of business, any branch locations, and any other locations, such as warehouses. If you operate more than two or three branches, you can list the total number of locations here, but include a complete list of addresses in your business plan’s Appendix.

SAMPLE PLAN:

Company Name and Location

ComputerEase, Inc., is an Indiana-based company providing computer software training services—both on-premises in the greater Vespucci, Indiana, area, and online—to business customers. It operates under the name “ComputerEase.”

Name(s) of business

Corporate headquarters and the company’s software training classroom are located at 987 South Main Street, Vespucci, Indiana. ComputerEase also offers software training classes at its corporate clients’ offices.

Company address and location where they conduct business

What are the names associated with your company? (List all company names, including the legal name of the corporation, “DBA,” brand or product names, names of subsidiaries, and domain names.)

Where is the company’s main place of business? (Give the specific address, if known, or the general area or city if a location is yet to be selected.)

Do you have more than one location? (If so, list the address of each. If the company has many locations, list the total number and addresses or areas where they’re located.)