Читать книгу Business Plan In A Day - Rhonda Abrams - Страница 25

Step

Target Market

Your success rides on your ability to meet the needs and desires of your customers. In Step 3, identify these customers—not the specific people or businesses, but the types of customers you expect to serve. This is your target market.

Your goal is to assure readers of your Business Plan that:

 These customers do exist

 You know exactly who they are and what they want

 There are enough of them to support your business

 They’re ready for what you have to offer and will actually buy

Paint a clear and detailed portrait of your customers—who they are, where they’re located, how they think, why they buy, and what they want. This makes it easier to show how you plan to respond to their needs.

KEY TO SUCCESS

Creating a Credible Market Definition

A strong target market definition is:

 Definable. It identifies the specific characteristics potential customers have in common.

 Meaningful. These characteristics directly relate to purchasing decisions.

 Sizable. The number of those potential customers is large enough to sustain your business.

 Reachable. You can affordably and effectively market to them.