Читать книгу Business Plan In A Day - Rhonda Abrams - Страница 21

The purpose of this section is to provide a brief explanation of your financing to date and, if you’re seeking financing, to describe how much money you need and for what purposes. It’s not meant to provide a total financial picture of your company. That will be seen later in your financial statements.

QUICKTIP

Invest in Yourself

Most lenders and investors want to see that the business owners have already made a significant personal financial investment in their own company. Many loan programs require owners to contribute a certain percent (often 20 percent) toward any funds sought. So make certain you highlight the amount of money—as well as the time and other resources—you’ve already committed to your company.

Don’t go into specific details, such as your accounts receivable or payable, here. However, indicate any major sources of future funds already committed to you. For instance, if you have secured a three-year contract with a large customer that will generate significant annual income, this is a good place to highlight that fact.

If you’re using your business plan to seek financing, indicate how much money you’re looking for and how you plan to use the money you receive. You’ll expand on this in your “Sources and Use of Funds” worksheet on page 147.

GO GLOBAL:

International Industry Trends

Because of the global nature of business today, you need to consider not only industry trends in your own country, but industry trends worldwide. This is particularly true if you hope to sell your products or services internationally, but it is even true if you are sourcing materials or inventory worldwide, are using labor across national borders, or are hoping to take advantage of global industry advances to improve your own company’s performance.

SAMPLE PLAN:

Funding to Date and Funds Sought

Funding of the company to date has come from the personal savings of Mr. Connors. This has amounted to a $60,000 investment and $40,000 in loans. In addition, the company has received a $30,000 loan from Mr. Connors’ family members. All other funding has come from the income generated by sales.

Indicates personal financial commitment of owner

The company is now seeking $160,000 from outside investors. These funds will be used to open an additional Training Center, hire trainers, add staff, and expand marketing activities, especially for online courses.

Planned use of additional financing

How has the company been funded to date? How much have the company owners invested?

Has the company received funding from any other sources? If so, how much and on what terms?

What other major sources of funds has the company had?

How much money is the company seeking now and for what purposes?