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Praise for Books from PlanningShop

About the Author

The In A Day Promise

Need a Business Plan Fast? This Book Is for You!

Overview: What’s a Business Plan?

Step 1 Executive Summary

Prepare your summary

Step 2 Company Description

Give your company name(s) and location(s)

Provide information about your company’s ownership and legal status

Describe your company’s history, development stage, and milestones

Identify your product(s) or service(s)

Describe your industry

Explain your company’s funding

Pulling it all together: Company Description

Step 3 Target Market

Specify the geographic location and reach of your target market

Describe the demographic characteristics of your target customers

Explain customer motivations and purchasing patterns

Determine your market size

Evaluate market trends

Pulling it all together: Target Market

Step 4 The Competition

Identify types of competition

Identify your specific competitors

Determine your competitors’ market share

Determine competitive positions

Highlight your competitive edge

Evaluate barriers to entry and potential future competition

Pulling it all together: The Competition

Step 5 Marketing and Sales Plan

Summarize your marketing message

Describe your offline marketing vehicles

Outline your online and social media marketing vehicles

Identify any additional marketing and sales strategies

Describe your sales team

Step 6 Operations

Determine key operations elements

Outline your technology plan

Highlight your operational advantages

Address current—or potential—operational challenges

Describe your commitment to social responsibility

Pulling it all together: Operations

Step 7 Management Structure

Highlight your key team members

Predict future management needs

Describe your staffing structure

Identify your board members, advisors, and consultants

Pulling it all together: Management Structure

Step 8 Future Development

Define your long-term goals

Establish future milestones

Assess the risks

Explore exit strategies

Pulling it all together: Future Development

Step 9 Financials

Produce your Income Statement

Develop your Cash Flow Projection

Generate your Balance Sheet

Show your Sources and Use of Funds

Consider preparing additional supporting financial statements

Presentation Pointers

Nine Surefire Ways to Ruin Your Business Plan

The Experts Talk

Business Terms Glossary

Business Resources

Index