Читать книгу Business Plan In A Day - Rhonda Abrams - Страница 9
Contents
ОглавлениеPraise for Books from PlanningShop
Need a Business Plan Fast? This Book Is for You!
Overview: What’s a Business Plan?
Give your company name(s) and location(s)
Provide information about your company’s ownership and legal status
Describe your company’s history, development stage, and milestones
Identify your product(s) or service(s)
Explain your company’s funding
Pulling it all together: Company Description
Specify the geographic location and reach of your target market
Describe the demographic characteristics of your target customers
Explain customer motivations and purchasing patterns
Pulling it all together: Target Market
Identify your specific competitors
Determine your competitors’ market share
Determine competitive positions
Highlight your competitive edge
Evaluate barriers to entry and potential future competition
Pulling it all together: The Competition
Step 5 Marketing and Sales Plan
Summarize your marketing message
Describe your offline marketing vehicles
Outline your online and social media marketing vehicles
Identify any additional marketing and sales strategies
Determine key operations elements
Highlight your operational advantages
Address current—or potential—operational challenges
Describe your commitment to social responsibility
Pulling it all together: Operations
Highlight your key team members
Predict future management needs
Describe your staffing structure
Identify your board members, advisors, and consultants
Pulling it all together: Management Structure
Pulling it all together: Future Development
Develop your Cash Flow Projection
Show your Sources and Use of Funds
Consider preparing additional supporting financial statements
