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Extend the Reach of the Buyer’s or Target’s Intangible Assets

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Researchers9 observe the heavier investment in manufacturing and speculate that cross-border M&A represents an effort of firms with significant intangible assets (such as brand names, patents, and managerial know-how) to broaden the scale of their use and preempt others who might be tempted to imitate or appropriate those intangible assets. Similarly, a foreign buyer may seek to acquire intangible assets of a foreign target with the intent of bringing the benefits of those assets back home. Eun et al. (1996) found that foreign acquirers benefit from targets’ R&D. Morck and Yeung (1991) found that “the positive impact of spending for research and development and for advertising on market value increases with a firm’s multinational scale, but that multinationality per se does not have any significant impact…. Intangible assets are necessary for direct foreign investment to make sense.” (Page 185)

EXHIBIT 5.4 Seventeen Largest Cross-Border Deals, 1997–2002

Date Announced Target Name Target Nation Acquirer Name Acquirer Nation Transaction Value ($ Millions) Enterprise Value ($ Millions) Equity Value ($ Millions) Asset Value ($ Millions)
11/14/99 Mannesmann AG Germany Vodafone AirTouch PLC U.K. 202,785 180,033 179,861 21,442
4/18/99 Telecom Italia SpA Italy Deutsche Telekom AG Germany 81,528 74,613 66,801 52,744
1/18/99 AirTouch Communications U.S. Vodafone Group PLC U.K. 60,287 65,770 60,212 17,262
8/11/98 Amoco Corp. U.S. British Petroleum Co. PLC U.K. 48,174 54,768 47,902 32,274
5/30/00 Orange PLC (Mannesmann AG) U.K. France Telecom SA France 45,967 N/A N/A 2,901
5/17/99 US WEST Inc. U.S. Global Crossing Ltd. Bermuda 41,105 51,097 41,098 18,709
5/7/98 Chrysler Corp. U.S. Daimler-Benz AG Germany 40,467 49,377 40,467 64,256
6/20/00 Seagram Co. Ltd. Canada Vivendi SA France 40,428 38,725 29,771 34,921
12/9/98 Astra AB Sweden Zeneca Group PLC U.K. 34,637 31,787 34,637 7,841
10/21/99 Orange PLC U.K. Mannesmann AG Germany 32,595 34,214 31,489 2,901
4/1/99 ARCO U.S. BP Amoco PLC U.K. 27,224 33,702 27,224 25,199
5/2/00 Bestfoods U.S. Unilever PLC U.K. 25,065 23,529 20,895 6,209
5/17/99 Hoechst AG Germany Rhone-Poulenc SA France 21,918 28,526 21,917 33,338
11/16/98 Rhône-Poulenc SA— Life Sciences France Hoechst AG—Life Sciences Divs. Germany 21,223 N/A N/A N/A
4/17/00 Allied Zurich PLC U.K. Zurich Allied AG Switzerland 19,399 21,409 19,384 87,552
11/1/96 MCI Communications Corp. U.S. British Telecom PLC U.K. 18,889 27,272 23,328 19,301
10/13/97 BAT Industries PLC-Financial U.K. Zurich Versicherungs GmbH Switzerland 18,355 N/A N/A N/A

Note: Size judged on the basis of transaction value in millions of U.S. dollars.

Source: Thomson Securities Data Corporation, Mergers and Acquisitions Database.

Applied Mergers and Acquisitions

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