Читать книгу Non-Obvious 2018 Edition - Рохит Бхаргава - Страница 23

Perhaps the most common place where many trend predictions fall short is in the discussion of how to apply them. It’s not enough to think about trends in the context of describing them. The best trend forecasts go further than just describing something that’s happening. They also share insights on what it means and what you can or should do differently as a result of the trend. In other words, trends should be actionable.