Читать книгу Non-Obvious 2018 Edition - Рохит Бхаргава - Страница 21

Trends need to do more than repeat common knowledge. For example, saying that “more people will buy upgraded smartphones this year” is obvious—and useless, because it lacks insight. The biggest reason that most trend predictions share these types of obvious ideas is because it’s easier to do so. Lazy thinking is always easier than offering an informed and insightful point of view.

Great trends are never obvious declarations of fact that most people already know.

Instead, they share new ideas in insightful ways while also describing the accelerating present.