Читать книгу Non-Obvious 2018 Edition - Рохит Бхаргава - Страница 20

If you sell drones for racing, declaring 2018 the “Year of Racing Drones” is clearly self-serving. Of course, most bias isn’t this easy to spot and objectivity is notoriously difficult for any of us. Our biases are based on our expertise and the world we know. This is particularly true in business, where we sometimes need to believe in an industry or brand in order to succeed. The problem is that losing objectivity usually leads to wishful thinking. Just because we want something to be a trend doesn’t make it one.