Читать книгу Non-Obvious 2018 Edition - Рохит Бхаргава - Страница 13

Trend spotting is not the key to predicting the future.

Unfortunately, the bias toward trend-spotting has created an unreasonable portrait of the type of person who can put the pieces together and anticipate the future. Consider this infuriatingly common definition for what it takes to become a so-called trend spotter:

To become a trend spotter, someone usually receives extensive education and training in the industry he or she is interested in working for. After receiving a thorough grounding...the trend spotter could start working in company departments which predict trends.²

The assumption that you need to be working in “company departments which predict trends” is just plain idiotic—and wrong.

I believe anyone can learn the right habits to become better at curating trends and predicting the future for themselves. You just need to develop the right habits and mindset.

Before we start learning those habits, however, it’s important to tackle the biggest myths surrounding trends and explain why they miss the mark so badly.