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AUTHOR’S NOTE:
The 2018 Edition – What’s New
and Non-Obvious?

This is a book about learning to predict the future.

It is also printed with a date on its cover, reflecting the fact that every year I rewrite and replace about 40% of this book with all new content.

The simple belief of this book is that the secret to predicting the future is to get better at understanding the present. The only difficulty is, the present is always evolving.

Throughout the year my team and I spend more than a thousand hours scanning tens of thousands of stories, conducting dozens of interviews, attending and speaking at over 50 events, reading or reviewing more than 100 new books and then combining all that research to identify 15 trends that will change the world in the coming year.

Whether you have read a previous edition of this book or not, a lot has changed in this year’s edition. Here’s a quick summary:

 All new interior design featuring easier to read charts and layout

 Updated Appendix featuring ratings of over 100 past trends

 Completely updated and rewritten Parts I and III

 And of course, 15 more trends for 2018 featured in Part II

While it will be tempting to focus only on the new, I highly encourage you to check out the past and previously predicted trends as well. You will find the answer there to the one question everyone asks: did your predictions come true? The other thing you will discover is that new trends don’t make old trends irrelevant.

Rather, trends are meant to describe an accelerating idea and if those past predictions were actually “non-obvious” when predicted, then they may become more obvious over time–but still ring true.

Whether you actively seek to understand the future or find yourself curious about the past, this book can help you do it. The most important thing I hope you will take away is the belief that there is real value in seeing the world in a more “non-obvious” way and curating ideas and trends for themselves. The world needs your innovation and ideas. I can’t wait to see what you come up with.

Rohit Bhargava Washington DC December 2017