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Myth # 2 - Trends Are Predicted by Industry Experts

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It’s tempting to see industry expertise as a prerequisite to being good at curating trends, but there’s also a predictable drawback: blind spots. The more you know about a topic, the more difficult it becomes to think outside your expertise and broaden your view. There’s no single expertise required to curate trends, but psychologists and business authors have long pointed to this “curse of knowledge” as a common challenge for anyone who builds any type of expertise.3 To escape it, you need to learn to engage your greater curiosity about the world beyond what you know and learn to better empathize with those who don’t share your same depth of knowledge.

Non-Obvious 2018 Edition

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