Читать книгу Non-Obvious 2018 Edition - Рохит Бхаргава - Страница 14

The concept of trend spotting suggests that there are trends simply sitting out there in plain sight ready to be observed and cataloged like avian species for birdwatchers. The reality of trends is far different. Trend spotters typically find individual examples or stories. Calling the multitude of things they spot the same thing as trends is like calling ingredients such as eggs, flour, and sugar the same thing as a cake. You can “spot” ingredients, but trends must be curated from these ingredients to have meaning.