Читать книгу Non-Obvious 2018 Edition - Рохит Бхаргава - Страница 17

The line between trends and fads can be tricky. Although some trends seem to spotlight a currently popular story, good ones need to describe something that happens over a span of time. Fads, in comparison, describe an idea that’s popular in the short term but doesn’t last. Great trends do reflect a moment in time, but they also describe more than a fleeting moment.