Читать книгу Non-Obvious 2018 Edition - Рохит Бхаргава - Страница 37

Being fickle means capturing ideas without needing to fully understand or analyze them in that same moment.

People often cast the idea of being fickle as a bad thing. When we hear the word, we tend to think of all the negative situations where we abandon people or ideas too quickly, but there is an upside to learning how to be purposefully fickle.

On the surface, this may seem counterintuitive. After all, why wouldn’t you take the time to analyze a great idea and develop a point of view? There are certainly many situations when you do this already.

But you probably never do the opposite. A key element of becoming an idea curator is saving ideas for later digestion. As you will see in Chapter 3, where I share my specific methods for curating trends, this idea of saving an idea so I can return to it later when it may have more value is a very fundamental part of the method I use for trend curation.

Often the connection between ideas will only come from the discipline of setting them aside and choosing to analyze them later, when you have more stories and added perspective to see the connections. Being fickle isn’t about avoiding thought—it’s about freeing yourself from the pressure to recognize connections immediately and making it easier to come back to an idea later for analysis.