Читать книгу Non-Obvious 2018 Edition - Рохит Бхаргава - Страница 24

Now that we have examined the many myths and reasons for failure, let’s focus on what makes a non-obvious trend:

A Non-Obvious Trend is a curated observation that describes the accelerating present in a new, unique way—usually by looking at the intersection of multiple industries, behaviors, and beliefs.

Over the next two chapters, you’ll learn the step-by-step technique that can help you think differently about trends and escape the trap of lazy thinking that leads to obvious ideas. In doing that, you’ll immediately find yourself having more insights than your peers around you and seeing the connections between industries and stories in a way that most people don’t.

The key to the method you’re about to learn is a willingness to go outside your usual sources of information and open your mind to unconventional ways of thinking and brainstorming. As a result, you’ll become better at spotting the connections between the things you read, what you see, and the conversations you have.

There’s magic to be found in thinking like a trend curator. Let’s talk about how to find it.