Читать книгу Non-Obvious 2018 Edition - Рохит Бхаргава - Страница 32

 Consume “Brainful Media.” Sadly, we are surrounded with “brainless media,” including reality shows featuring unlikeable people doing unlikeable things (sometimes on islands, sometimes in our backyards). While they can be addictively entertaining, brainless media encourages vegetation instead of curiosity. Curiosity is fueled by consuming media that makes you think, such as a short documentary film or an inspirational seventeen-minute talk from TED.com

 Empathize with Magazines. One of my favorite ways to see the world through someone else’s eyes is buying niche magazines to learn about unfamiliar topics. Simply walking into the magazine section of a bookstore offers plenty of options. For example, Modern Farmer, Model Railroader, and House Beautiful are three vastly different magazines. Flipping through the stories, advertisements, and imagery in each will do more to take you outside of your own world than almost any other quick-and-easy ten-minute activity.

 Ask Bigger Questions. A few years ago, I was invited to deliver a talk at an event for the home interior paint industry. It’s an industry I know very little about and so it was tempting to show up, deliver my keynote, and then leave. Instead, I stayed and walked around the exhibit hall asking questions. In less than thirty minutes I learned about how paint is mixed and what additives are typically used. I heard about the industry debate between all-plastic cans versus steel and the rise of computerized color-matching systems. Thanks to that small investment of time on my part, the talk I gave was far more relevant.