Читать книгу Connected Planning - Ron Dimon - Страница 10

Typically, budgeting, planning, and forecasting are thought of as solely Finance or Information Technology initiatives and can easily be put in the “operational efficiency through automation” bucket of benefits. Which is just a fancy way of saying a corporate cost-cutting program. However, in order for Connected Planning to really matter in the business, it has to have a direct impact on more than just operating margins. Ideally, it should provide your department, business unit, and company with one or more competitive advantages in the areas of:

 Customer acquisition and retention

 Product innovation and profitability

 People productivity

 Supply-chain efficiency

 Marketing effectiveness

 Overall sustainable execution of strategy

It is no longer an IT-led area but rather a joint IT, Finance, and Business concern that impacts all of these performance areas.