Читать книгу Gluten Exposed: The Science Behind the Hype and How to Navigate to a Healthy, Symptom-free Life - Rory Jones, Dr. Green Peter - Страница 30
Reading Labels—“Doctor Recommended”?
Оглавление“You see what you expect to see, Severus.”
—ALBUS DUMBLEDORE IN J. K. ROWLING’S HARRY POTTER AND THE DEATHLY HALLOWS
Unethical marketing claims abound in supplement advertisements. Word-of-mouth endorsements coupled with aggressive advertising on every form of traditional and social media have fueled the supplement boom. Great examples are the products marketed as digesting gluten—a claim that is blatantly false. The pharmaceutical industry is currently developing and testing enzymes that will digest the toxic fragments of gluten that cause celiac disease, but none of the currently available products do this. (See chapter 30, “Nondietary Therapies.”)
The brain-gut connection is quite clear: We want to believe the claims, and some people actually feel better on supplements. This may be a placebo effect, but that has not been well studied. Unfortunately, supplements make many people sick from trying to correct conditions they never had.
Until we understand the composition, diversity, function, metabolic capacity, and plasticity of the microbial communities within us, attempting to manipulate them will continue to be somewhat hit-or-miss.
