Читать книгу Digital Marketing For Dummies - Ryan Deiss - Страница 49

In the previous section, we establish the idea that a specific and relevant gated offer works best for generating high opt-ins. But what does making the offer specific and relevant entail? High-converting gated offers include one, or a combination, of the following five aspects, in a specific form:

 A promise

 An example

 A shortcut

 A solution

 A discount

Including at least one of these five items will help your conversion rates. The following sections take a look at each of these items.