Читать книгу Digital Marketing For Dummies - Ryan Deiss - Страница 57

As is true of a report, a white paper is an authoritative guide that concisely informs readers about a complex issue and aims to help leads solve a problem, or make a decision. Although the white paper helps to educate your prospects, it also helps to promote your business’s products or services. White papers can often be very effective at generating business-to-business (B2B) leads.