Читать книгу Digital Marketing For Dummies - Ryan Deiss - Страница 51

In our experience, the best way to give a specific example in your gated offer is to deliver it in the form of a case study. If you have examples of real customers and prospects who have overcome problems with your product or service, these can work well as gated offers.

For instance, if your company sells surveillance cameras to universities, you might create a case study entitled “How State University Reduced Campus Crime by 73 Percent” that details how the university used surveillance camera technology to reduce acts of crime on the state campus. This headline clearly states the benefit and uses an example to add specificity to the gated offer.