Читать книгу Digital Marketing For Dummies - Ryan Deiss - Страница 50

Making a specific promise is one of the simplest things you can do to increase the number of leads you receive from a gated offer. Look at the offer that you’re delivering and think about how you can make the benefit of the offer more evident. Consider how you can speak to the specific desired end result of your prospect.

Craft a clear promise and then make sure that your promise is in the title of your gated offer. Generic or clever titles generally decrease the conversions on your gated offer. Many marketers are guilty of coming up with cutesy titles or using industry jargon in the title that your market may not understand. In your gated offer’s title, talk less about your product and more about your target audience. Specifically communicate, in the gated offer’s title, the benefit the gated offer will provide that target audience. Speak to the conversation that is going on inside the mind of your customer, not the one that you’re having around the business table. Ask yourself, what are your target audience’s concerns, fears, or desires? Think of the desired end result that your customer is seeking, and put that in the title. The gated offer shown in Figure 3-2 delivers a specific promise that resonates with its market.

Source: https://copyblogger.com/

FIGURE 3-2: Copyblogger’s gated offer clearly states what people can expect when they input their contact information.