Читать книгу Digital Marketing For Dummies - Ryan Deiss - Страница 62

Though similar to a free report, both handouts and cheat sheets provide a different value to prospects. A handout or cheat sheet is generally short (one page or so) and cuts straight to an ultraspecific point, making the information easily digestible. You can deliver handouts and cheat sheets as checklists, mind maps, or “blueprints,” to name a few examples. Figure 3-4 shows an example of a handout as a gated offer.

Source: https://www.digitalmarketer.com/digital-marketing/

FIGURE 3-4: A handout is a prime example of useful content that can be gated.