Читать книгу People Follow People - Sam Cawthorn - Страница 23

We all want to make emotional connections with others. For better or worse, we think with our hearts as well as our brains, and to create these emotional ties there is nothing better than a story. We need precise data and comprehensive information too. You can't run a business or a country without knowing all the facts and figures; you need the analysis and the objective reasoning. But to trigger an emotional response, share a story. For me, Story rules supreme, so it always has a seat at my table.

Now look around at the 12 seats at your table and you'll see the support team you need if you're to be a successful leader today and in the future of influence.