Читать книгу Social Media Marketing For Dummies - Shiv Singh - Страница 26

As we hint in the earlier sections, the benefits of social media marketing extend beyond the core domain of marketing. If you harness the power of social influence marketing to change other parts of your business, you stand to gain the most. You can use SMM to mobilize groups of people to take specific actions, make marketers better corporate citizens, and further social change — and through those efforts, enhance a brand, too.