Читать книгу Social Media Marketing For Dummies - Shiv Singh - Страница 43

A chapter on competition wouldn’t be complete without addressing the fact that in discussions about social influence and social media marketing, all consumers aren’t created equal. Social influence doesn’t simply mean recognizing that every consumer may influence every other consumer; rather, in specific marketing contexts, specific consumers have an outsized influence on their peers around them. For example, on a social network, one of the authors’ friends posts more comments than anyone else. Just by virtue of his volume of postings, we take his opinion into account more than that of our other friends who aren’t commenting as much.