Читать книгу Social Media Marketing For Dummies - Shiv Singh - Страница 40

Practically every marketing campaign today has a social media component to it. As you see a competitor launch a major marketing campaign, scan the web and the competitor’s website for that campaign’s digital and social components. The social activity surrounding the campaign (elsewhere on the web) gives you a sense of how successful it is and how much it helps the brand. Also, watch prominent bloggers in that product category: They may be part of an outreach program and could be promoting the campaign.