Читать книгу Social Media Marketing For Dummies - Shiv Singh - Страница 38

You probably want to observe what your customers are doing on the various social networks. That’s a little harder to do because most social networks are closed gardens, meaning that except for the public profile pages (a very small percentage of all the pages on the network), you can’t search them with external tools, and typically, after you log in, you can’t search the universe of activity on them. However, what you can do is search and follow the pages, profiles, groups, and applications created by your competitors. Keep in mind that some users hide their profiles, so you won’t be able to track them. To search the Facebook public pages, log in to Facebook and type the search query in the search bar in the header.