Читать книгу Social Media Marketing For Dummies - Shiv Singh - Страница 47

Many Internet marketers are excited about the opportunities they have to reach around the globe for new consumers. What many have overlooked is the opportunity to reach into their local communities to get more customers. As Adam Metz says in his book The Social Customer (McGraw-Hill), these customers “didn’t exist at the turn of the twenty-first century.”

Tools are now available to help small businesses and local sites of large businesses engage their fans. For example, Facebook has developed several types of advertising deals that help owners reward their customers for visiting the store often in the context of offers. (We cover these types of rewards in Chapter 8.)

Companies like BlitzLocal, shown in Figure 2-12, at (https://localblitz.com/), have sprung up to assist business owners in finding their local Facebook fans. Dennis Yu, co-founder and CEO of BlitzLocal, said, “It’s quality, not quantity that counts” when it comes to fan numbers.