Читать книгу Social Media Marketing For Dummies - Shiv Singh - Страница 48

According to App Annie, the total number of mobile app downloads increased from 178 billion in 2017 to 194 billion in 2018. Furthermore, total app usage increased by 50 percent between 2016 and 2018 globally. Without a doubt, apps are big business and getting bigger every year. Social media marketers have an enormous opportunity to brand an app that is seen every day by their customers. Talk about product placement! Marketers can help their customers and proudly display their logo while they do it. But not all apps are a hit. It takes careful planning and research to create an app that resonates with customers. Apps can typically be categorized in one of the following eight categories:

 Social networking

 News

 Lifestyle

 Games

 Entertainment

 Education

 Family and kids

 Music

If your company sells a product or service in one of those areas, you’ll likely choose to create a consumer app in that area. But what if you run a manufacturing company or do field sales? Does this mean that you can’t create an app? Not at all. In fact, you can create apps that provide a solution for your employees too. For example, if you are a manufacturing company, you could create an app that searches your catalog part numbers. Areas such as transaction processing, field sales, and competitive intelligence are all possible areas to create an app for. See Chapter 23 for more detailed information on mobile marketing and creating apps.

FIGURE 2-12: BlitzLocal.