Читать книгу Social Media Marketing For Dummies - Shiv Singh - Страница 59

When you see a heading that includes “offline marketing,” your first thought might be, “Why are they including this as part of SMM?” There’s a good reason. Marketing doesn’t stop at the digital water’s edge. People still spend a majority of their time offline. We think that’s a good time to grab their attention and funnel them back to your social media platforms.

This means that you don’t miss an opportunity to pair your social media venues with your offline ones. For example, if you send a postcard, you’d make sure to have all your “connections,” such as your Facebook page and Twitter address, listed on the back of the card.

You should always be thinking about how your marketing universe ties together. When you look at each of the following tactics, think about how you can offer online tie-backs:

 Offer 30-minute training at a local venue.Give out the URL of the training notes online.

 Host an event for charity.Make sure to secure donations from a safe online environment.

 Send postcards.List your Twitter address on the back.

 Go to a conference or trade show.Have several types of handouts available. They could be a tip sheet with your web address or even a USB drive with company information.

 Call your customers.Most SM marketers encourage you to send online surveys. How about arranging a phone call to speak to a group of customers who have purchased your last product? Afterward, make sure to send them an online discount coupon or other bonus for sharing their ideas.

 Create a joint venture.Work with another online marketer who complements your offerings to hold a meeting or event. Then create a bundled product to buy online.

 Send an article to your local newspaper or trade magazine.Make sure that your LinkedIn URL is listed.