Читать книгу Social Media Marketing For Dummies - Shiv Singh - Страница 61

Because of the power of peer influence, social media marketing is increasingly approached differently from brand and direct-response marketing. The differences stem from the fact that the philosophical approaches, strategies, and execution tactics of SMM are more community and socially oriented.

Social media marketing is fundamentally about engaging with expert, referent, and positional influencers and strategically leveraging social media in all its forms to meet marketing and business objectives. As a result, you need to understand how social media marketing fits into the context of brand and direct response marketing.