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Part 2

Practicing SMM on the Social Web

IN THIS PART …

Learn about the nuts and bolts of SMM campaigns, including planning for them, managing participation, and responding to criticism.

Get to know why you need an SMM voice, how it differs from a brand voice or personality, where it gets manifested, and who can play that role.

Know the responsibilities you have as a marketer toward your customers, community, and company.