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Susan Kirkland
Start & Run a Creative Services Business
Читать книгу Start & Run a Creative Services Business - Susan Kirkland - Страница 1
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Страница 1
START & RUN A CREATIVE SERVICES BUSINESS
Preface
1 Getting Started
1. Advantages to Self-Employment
2. Launch Your Business Effectively
3. Income Adventures and Other Paths
4. Find Your Professional Edge
4.1 Distinguish yourself from the competition
4.2 Showcase your abilities honestly
4.3 Know your client’s business
4.4 Strive to build long-term relationships
4.5 Share your resourcefulness and problem-solving skills
4.6 Stay in close contact during a project
4.7 Treat everyone respectfully
4.8 Join professional organizations
4.9 Keep boasting to yourself
4.10 Sell clients only what they need
4.11 Remember, it’s the little things
4.12 Be businesslike in all your dealings
2 Creating Your Work Environment
1. Pros and Cons of a Portable Desktop
2. Set Up an Efficient Home Office
2.1 Dedicate your work space
2.2 Create a work-friendly ambiance
2.3 Invest in a great chair
2.4 Buy a good computer
2.5 Own the right equipment for the job
2.6 Upgrade your software frequently
2.6a Know the difference between programs
2.6b Choose software that suits the work you do
2.7 Establish good work habits
2.8 Upgrade phone lines and Internet access
2.9 Create a business image
3. Supplying Your Own Employee Benefits Health Insurance for Freelancers
3 Take A Personal And Portfolio Inventory
1. Know Your Skills and Resources
2. Welcome Variety and Challenge the Competition
3. Leverage Your Freelance Advantage
4. Promote Services via Your Portfolio
5. Guidelines for Building a Strong Portfolio
5.1 Select ten pieces of your best work
5.2 Show pieces that promote specific skills
5.3 Mount pieces so viewers can see each page
5.4 Substitute alternates for special presentations
5.5 Choose pieces that show off your creativity
5.6 Start with an attention-getter
5.7 End with your best piece
5.8 Include a few business cards
6. Cultivate a Sense of Humor
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