Читать книгу Start & Run a Creative Services Business - Susan Kirkland - Страница 11

Before you make an appointment to see a new or potential client, do your homework. Learn as much as you can about the client’s business and have a few compelling suggestions about how you can improve his creative work. Focus on how your skills add value, and offer solutions not previously tried. For instance, suggest the use of humor or concept development that stresses soft sell rather than hard sell. If you have examples of work designed for the same industry or service as your client’s, make sure you include them in your portfolio. Previous experience in the same area relieves some of a potential client’s anxiety about your familiarity with his business or industry.