Читать книгу Start & Run a Creative Services Business - Susan Kirkland - Страница 12

Bring all the same virtues you would to friendship, but don’t expect your client to reciprocate until the benefits you provide are realized and trust is established. Trust is built over time, so if you have a prospect who hasn’t approached you with a job, take him out to lunch. People want to know they share a similar set of values before they will trust you with their work.