Читать книгу Start & Run a Creative Services Business - Susan Kirkland - Страница 25

The key to getting down to work is creating a work-friendly environment that will disappear into the background so you can concentrate on the project at hand. This includes excellent lighting. If you deal with colors, you will need both a yellow and a white bulb to mimic natural light. There’s a reason those green peppers look so very green in the grocery store, and you need to believe what you see when suggesting colors to clients. Poor lighting contributes to eye strain, and most creativity involves the use of vision, so take care. Direct your excellent lighting at the thing that needs illuminating, not at your eyes.

There’s no greater challenge to turning out good work than an uncomfortable chair.

Odors and stale air can be just as much of a distraction as the neighbor’s kid bouncing a ball off the side of your house, so plug in a few scent generators (or remove the ones your well-meaning spouse plugged in if scents are a distraction for you).

Temperature is important, too, so a portable fan or small heater may offer comfort, depending on the season. You won’t be able to concentrate if your feet are cold. When you achieve homeostasis and your surroundings fade from your attention, your focus will be on your work, allowing your creativity and productivity to soar.