Читать книгу The Communication Playbook - Teri Kwal Gamble - Страница 101

Many virtual communities are social networking sites in which users create profiles or avatars—alternate selves or images of characters—that they use to interact with others online. Why are people seeking multiple lives? Could it be because the neighborhoods they live in are not delivering the person-to-person contacts they seek? Millions of people go online in search of surrogate neighborhoods and relationships. This has led some critics to assert that rather than bringing people together, computer networks are isolating us. They contend that online communities are missing the essence of real neighborhoods, including a sense of location and a feeling of permanence and belonging.