Читать книгу The Communication Playbook - Teri Kwal Gamble - Страница 96

Cultures differ in their attitudes toward gender roles.³⁸ In highly masculine cultures, members value aggressiveness, strength, and material symbols of success. In highly feminine cultures, members value relationships, tenderness in members of both sexes, and a high quality of life. Among highly masculine cultures are Japan, Italy, Germany, Mexico, and Great Britain. Among highly feminine cultures are Sweden, Norway, the Netherlands, Thailand, and Chile. Masculine cultures socialize members to be dominant and competitive. They tend to confront conflicts head-on and are likely to use a win–lose conflict resolution strategy. In contrast, the members of feminine cultures are more apt to compromise and negotiate to resolve conflicts, seeking win–win solutions.