Читать книгу The Interpersonal Communication Playbook - Teri Kwal Gamble - Страница 51

Cultures that are more individualistic in nature, such as those of the United States, Canada, Great Britain, and Germany, stress individual goals. In contrast, cultures more collectivistic in nature, such as those represented by many Muslim, African, Asian, and Latin American countries, stress group goals.¹⁷ In an individualist culture, you are responsible for yourself and maybe your immediate family; in a collectivist culture, you are responsible for the entire group. Likewise, whereas individualist cultures promote competition, collectivist ones stress cooperation.