Читать книгу Communicating in Risk, Crisis, and High Stress Situations: Evidence-Based Strategies and Practice - Vincent T. Covello - Страница 39

This chapter offers a general understanding of the field of risk, high concern, and crisis communication and how you might communicate risk information to audiences. At the end of this chapter, you will be able to:

 identify the situations that require effective risk communication;

 remember what makes risk perception a social construct;

 employ the factors that help – and inhibit – an individual’s ability to understand and evaluate risk information;

 remember each risk communication principle and guideline is based on trust, transparency, cooperation, dialog, and respect; and

 demonstrate a basic understanding of how risk communication theory translates into good practice.

This chapter begins with a puzzle. The puzzle illustrates several key principles of effective risk communication in practice.