Читать книгу Communicating in Risk, Crisis, and High Stress Situations: Evidence-Based Strategies and Practice - Vincent T. Covello - Страница 41

Over the last five decades, the literature on risk communication has skyrocketed. Hundreds of articles and books have been published. Many of the first studies focused on risks associated with exposures to health, safety, environmental, and occupational risk agents. However, it quickly became apparent that the focus on health, safety, and environmental issues was too narrow. Researchers expanded the boundaries of the field to include risks and threats created by virtually any high stress or an emotionally charged issue or situation.

A substantial part of the risk communication literature has focused on challenges and difficulties faced by leaders; risk managers; and technical, engineering, and scientific professionals in effectively communicating technical information to nonexperts. I have organized these challenges and limitations into five categories: (1) characteristics and limitations of scientific and technical data about risks; (2) characteristics and limitations of spokespersons in communicating scientific and technical information about risks; (3) characteristics and limitations of risk management regulations and standards; (4) characteristics traditional media channels in communicating information about risks; (5) characteristics of social media in communicating risk information; and (6) characteristics and limitations of people in evaluating and interpreting risk information.