Читать книгу Media Selling - Warner Charles Dudley - Страница 105

1 What are the five rationalizations some people use for their unethical behavior?

2 What are the four reasons why people are inclined to behave unethically?

3 What are the Five Cs of ethical responsibility for media salespeople?

4 What are the Don’ts for media salespeople?

5 What are the Dos for media salespeople?

6 What are the three rules of the Ethics Checklist?

7 Explain transparency.