Читать книгу Media Selling - Warner Charles Dudley - Страница 106

Project #1: Go to the Web and search the websites of several major media companies and see if you can find any statements about ethical behavior, standards of conduct, corporate citizenship, or corporate responsibility. Then, go to the websites of major advertisers such as ATT, P&G, Ford, Google, Apple, or Amazon, and see if they have any statements about ethical behavior, standards of conduct, corporate citizenship, or corporate responsibility. What did you discover?

Project #2: Go to the Downloads section of the Media Selling website (www.mediaselling.us) and download “A Salesperson’s Dilemma.” Read the case carefully and then complete the assignment at the bottom of the case.