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1 Dov Seidman’s LRN corporate website (www.lrn.com/index.php)

2 Securities and Exchange Commission Public Company filing (www.sec.gov/edgar.shtml)

3 Association of National Advertisers (www.ana.net/content/show/id/industry‐initiative‐media‐transparency‐report)

4 Association of American Advertising Agencies (www.aaaa.org/4as‐statement‐media‐transparency‐recent‐k2‐report)