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Ethics are clearly defined and published standards and norms of right and wrong that are expressed as guidelines for behavior. There are three general types of ethical standards. First, most organizations, companies, and professions have written codes of ethics or standards of conduct. Next are accepted beliefs and modes of conduct among various social and ethnic groups. Finally, individuals have their own standards of right and wrong that they use to make daily judgments, which are based on a combination of deep‐seated personal values and beliefs inculcated from the first moment parents say “bad boy” or “bad girl.”